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Highsnobiety published a holiday feature presented by Timberland, using Bloody Osiris and other New York figures to discuss the brand’s boots and their place in city style. The piece combines personal stories and product references with a history of the 6-inch boot; it is branded editorial, not an independent product review.
Highsnobiety has published a holiday feature presented by Timberland, with Harlem-born stylist Bloody Osiris and New York personalities Britt Thurston and Jay Guapo discussing the brand’s boots, their personal style and the footwear’s connection to the city. The piece promotes Timberland products alongside interviews and fashion commentary, making its commercial sponsorship part of the story.
Osiris recalls seeing Tupac’s character Bishop wear Timberland’s 40 Below silhouette in the 1992 film Juice, and says the look continues to inform his style. The feature quotes him describing his long-standing connection to the boots: “I think I came out [of] the womb with a pair of butters on.” The article says Timberlands remain part of his weekly rotation.
The feature also speaks with New York content creator Britt Thurston, known as “Thickney,” who says she grew up seeing her mother wear the brand’s Beef & Broccoli boots. Thurston recalls choosing black Timberlands in high school because she did not want to wear what everyone else had on. The article describes her styling classic 6-inch boots with baggy jeans, jewelry and loose laces.
New York-born performer and model Jay Guapo connects Timberlands to his Bronx upbringing and the late 2000s. He recommends wearing the boots with baggy pants or long denim shorts. The feature also mentions Timberland’s Stone Street Platform Boot and a Beef & Broccoli colorway of the Field Boot, situating both as contemporary products within its account of the brand’s New York associations.
Timberlands’ Place in New York Style
The feature presents the boots as part of interviewees’ personal and local style, citing family memories, films, music and New York neighborhoods. Osiris refers to Juice, Thurston discusses her mother’s boots, and Guapo connects the footwear to his Bronx upbringing.
The commercial framing is relevant: Timberland is the presenting sponsor, and the piece names current products and discusses holiday gifting. It includes cultural anecdotes and interview quotes about how the participants wear the brand, but does not independently test the boots or compare them with competing footwear. The feature is branded fashion editorial, not a consumer product evaluation.
As an affiliate, we earn on qualifying purchases.
From Work Boot to City Staple
The article traces the original waterproof Timberland boot to 1973, when the company introduced it for outdoor workers seeking dry feet. It says the boot later found a strong following in New York during the late 1980s and early 1990s, as hip-hop culture helped make workwear part of the city’s fashion identity. The feature calls the classic 6-inch boot “butters,” linking the nickname to its golden color and nubuck leather.
That history is the foundation for the holiday campaign’s focus on both established designs and newer models. The article frames the Stone Street Platform Boot and Field Boot in Beef & Broccoli colors as contemporary references to the brand’s longstanding association with New York style. These historical and cultural points are presented by Highsnobiety as part of the feature’s editorial narrative.
““I think I came out [of] the womb with a pair of butters on.””
— Bloody Osiris, stylist
Campaign Details Not Specified
The supplied feature does not state its publication date, the campaign’s budget or duration, or whether the named boots are new releases, restocks or existing products. It also provides no pricing, availability, durability testing or independent assessment of product performance. The personal accounts are attributed to the interviewees, while the broader claims about the boots’ cultural history are part of the sponsored feature’s framing rather than a separately documented study.
The source identifies Timberland as the presenting sponsor but does not explain any further commercial terms or whether the interviewees were paid for participation. It is also unclear how widely the referenced product styles are available across markets.
Holiday Campaign and Product Availability
The feature is positioned around holiday styling and gift ideas, directing attention to Timberland’s classic 6-inch boot and the Stone Street Platform and Beef & Broccoli Field Boot styles. Readers considering a purchase would need to check Timberland’s current listings or retailers for prices, sizes and local availability; none are supplied in the article text.
No follow-up announcement or additional campaign event is specified in the source. The immediate development is the publication of the sponsored feature, which presents its interviewees’ style advice and memories as part of Timberland’s holiday promotion.
Key Questions
What is the news about Bloody Osiris?
Highsnobiety published a holiday feature presented by Timberland in which Osiris discusses his connection to the brand’s boots and the influence of the 40 Below silhouette worn in Juice.
Who else appears in the feature?
The article also interviews New York content creator Britt Thurston, known as Thickney, and performer and model Jay Guapo about their memories of Timberlands and how they wear them.
Is this an independent review of Timberland boots?
No. The article is presented by Timberland and includes product references and holiday-gifting suggestions. It does not provide independent testing or a comparison with other footwear.
Which Timberland styles does the article mention?
It discusses the classic 6-inch boot, the 40 Below silhouette, the Stone Street Platform Boot and the Field Boot in a Beef & Broccoli colorway. The source gives no prices or availability details.
When was the feature published?
The source presents it as holiday-season content but does not give a specific publication date.
Source: rss
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