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Arsenal has released The Capital Collection, an 18-piece lifestyle range connecting the club’s history in Woolwich with its present in North London. The range includes a burgundy leather jacket limited to 100 units and is available through Arsenal’s website, club shops and select stockists.

Arsenal has released The Capital Collection, an 18-piece lifestyle range inspired by the club’s history across London, from its origins in Woolwich to its current home in North London. The launch adds a club-branded fashion line aimed at connecting Arsenal’s football identity with streetwear, music and art.

The collection includes pieces made with alpaca wool, denim and leather, according to Hypebae’s October 30 report. Featured items include the N7 Capital Leather Jacket, the Remember Wool Varsity Jacket, relaxed straight-leg denim sets and the Gunners Knitted Crew. Arsenal’s burgundy N7 jacket is described as an exclusive release limited to 100 units.

The launch is accompanied by a campaign framed as a tribute to London and the club’s place in the city. It features supporters from all eight compass points of the capital, alongside players associated with Arsenal and London, including Ian Wright, Bukayo Saka and Chloe Kelly. The report does not give further details about the campaign’s production or the individuals shown.

The collection also introduces “The Capital,” a new culture logo featuring a standalone “A” and a custom typeface called Rocastle. Hypebae says the mark was developed for the club’s presence in fields including music, art and high fashion. Arsenal’s website, official club retail shops and select stockists are listed as places to buy the range.

At a glance
announcementWhen: Released October 30, 2026
The developmentArsenal has launched The Capital Collection, a London-inspired lifestyle range featuring apparel and a new culture logo.

Arsenal Extends Its London Identity

The range gives Arsenal a fashion-focused way to present its history and identity beyond match kits and training wear. Its London theme links the club’s Woolwich origins with its North London home, while the campaign’s supporter casting places local fans alongside recognisable players. That framing makes the collection as much a statement about the club’s relationship with the city as a release of new apparel.

The new logo signals an effort to give Arsenal a visual identity for culture and fashion settings, not only football merchandise. The practical stakes for shoppers are more limited: the 100-unit cap on the leather jacket means its availability is restricted, while pricing, sizes and stock levels for the full range have not been provided in the source report.

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From Woolwich to North London

Arsenal’s link to London is central to the collection’s concept. The club began in Woolwich before moving north, and the campaign presents that journey as a shared city history. Rather than focusing solely on the team’s current location, the range draws on a broader capital-wide identity, reflected in its inclusion of supporters from different parts of London.

The launch sits within the wider overlap between football merchandise and streetwear. In this case, Arsenal is presenting a distinct lifestyle range with materials such as leather and alpaca wool and a dedicated culture logo. The source report describes the collection as an elevated step in the club’s fashion development; that characterization is the report’s framing, not a stated assessment from Arsenal.

““a love letter to London””

— Hypebae report

Prices and Stock Details Not Listed

The source report does not provide prices, size ranges or item-by-item availability, and it does not specify which select stockists carry the collection. The stated limit of 100 units applies to the N7 Capital Leather Jacket; no production quantities are supplied for the other pieces.

Arsenal’s source material is not included in the report, so further details about the club’s design process, the campaign participants and the meaning behind the Rocastle typeface are not available here. Current stock levels may also change after launch.

Check Arsenal’s Retail Channels

The collection is listed as available through the Arsenal website, official club retail shops and select stockists. Shoppers seeking the limited leather jacket will need to check those channels for current availability. The report gives no subsequent launch dates, restock plans or additional product announcements, so those details remain unconfirmed.

Key Questions

What is The Capital Collection?

It is an 18-piece Arsenal lifestyle range inspired by the club’s history and connection to London.

Which items are included?

Reported pieces include the N7 Capital Leather Jacket, Remember Wool Varsity Jacket, relaxed straight-leg denim sets and Gunners Knitted Crew.

How limited is the leather jacket?

Hypebae reports that the burgundy N7 Capital Leather Jacket is limited to 100 units. The source does not list production quantities for other items.

Where can the collection be bought?

It is available through Arsenal’s website, official club retail shops and select stockists. The report does not identify the stockists or confirm current inventory.

It is a new Arsenal culture mark featuring a standalone “A” and a custom Rocastle typeface, intended for the club’s presence in areas including music, art and fashion.

Source: hypebae.com

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