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Tokyo label everyone is opening its first Hong Kong pop-up at BELOWGROUND in Landmark Atrium for five days, from Oct. 9 through Oct. 13. The selection includes two T-shirts made exclusively for the city, alongside everyday pieces and collaborations; some design objects displayed in the space are not for sale.
Tokyo label everyone is bringing its first pop-up to Hong Kong, with a five-day temporary store at BELOWGROUND in Landmark Atrium from Oct. 9 to Oct. 13. The store will carry two T-shirts made exclusively for the city, as well as selected everyday clothing and collaborations, giving local customers an in-person opportunity to shop the label.
The Hong Kong-only T-shirts are the ESS Tee and Vincent Logo LS Tee. According to the announcement, neither will be sold elsewhere. The wider selection is described as a focused edit of the brand’s clothing, including its easy slacks in Loro Piana fabric, a relaxed trouser made in the Italian textile company’s material.
Collaborative items in the store include pieces from A.PRESSE for everyone, as well as projects with adidas Originals, SUICOKE, Erik Schedin and Tomo Nariai. The pop-up is at Shop B57–B58, BELOWGROUND, B1/F, Landmark Atrium, 15 Queen’s Road Central. Listed opening hours are 10:30 a.m. to 7:30 p.m. daily during the run.
The space will also display furniture selected by founder Ryo Miyoshi, including Ettore Sottsass’s Carlton shelving unit and Shiro Kuramata’s Progetti Compiuti drawers for Cappellini. The source says these pieces are part of the display, not merchandise for sale.
Hong Kong Gets a First In-Person Visit
The event gives Hong Kong customers a short, local window to see and buy a Tokyo label whose stated focus is understated clothing and material quality. The two city-exclusive shirts give the visit a specific product offering beyond the usual selection of the brand’s staples, although the announcement does not provide prices, quantities or details about restocks.
The combination of clothing, collaborations and furniture also presents the pop-up as more than a sales floor. Miyoshi described the label as involving interests beyond clothes, and the display gives visitors a glimpse of the design references shaping the store. That may help customers understand the brand’s point of view, while the five-day schedule means access is limited to the announced dates.
The location adds a connection to Hong Kong’s existing retail scene: the source places the pop-up a short walk from the A.PRESSE Dedicated Space by Gallery HBX in the same building. A.PRESSE items are also part of the everyone store’s selection, linking the temporary shop to a collaboration already represented nearby.
Tokyo label everyone exclusive T-shirts Hong Kong
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A Busy Year for the Tokyo Label
The pop-up follows several developments for everyone in Japan. The source reports that the brand opened a flagship in Maebashi, Miyoshi’s hometown, and an atelier in Seijo inside a building designed by Tadao Ando. It also notes the label’s second adidas Originals project, which applied its approach to the Adizero Adios OG runner.
Another recent project, everyone OOAK presented by Casa BRUTUS, connected the label with ooak records, founded by Min Hee-jin, according to the report. These projects provide context for the Hong Kong visit: the store brings clothing and selected collaborations together while making the brand’s design interests part of the presentation.
Miyoshi said the Hong Kong event is the label’s first appearance in the city. In a statement quoted by the source, he said he was happy to bring everyone there and described the label as being about “more than just clothes,” including sharing interests and creating experiences.
““I’m very happy to bring everyone to Hong Kong for the first time. For me, everyone is about more than just clothes. It’s also about sharing the things we love and creating experiences together.””
— Ryo Miyoshi, everyone founder
Prices and Stock Remain Unspecified
The announcement identifies the two exclusive T-shirts and lists other categories and collaborations, but does not give retail prices, size ranges, stock quantities or any purchase limits. It is also unclear whether items will be replenished during the five-day run or whether all products will be available from opening day.
The source says the ESS Tee and Vincent Logo LS Tee will not be sold anywhere else, but provides no further information about their designs, color options or production numbers. The stated dates and hours are the available schedule; any changes to those details have not been reported in the supplied material.
Store Opens October 9
The temporary store is scheduled to open at 10:30 a.m. on Oct. 9 and operate daily until 7:30 p.m. on Oct. 13. Visitors can find it at Shop B57–B58 on the B1/F level of BELOWGROUND in Landmark Atrium, Central, Hong Kong.
Further practical details, including prices and product availability, were not included in the announcement. Customers planning a visit may need to check the label or venue’s channels for any later updates before travelling.
Key Questions
When is everyone’s Hong Kong pop-up?
The temporary store is scheduled to run Oct. 9–13, 2026, from 10:30 a.m. to 7:30 p.m. daily.
Where is the everyone temporary store?
It is at Shop B57–B58, BELOWGROUND, B1/F, Landmark Atrium, 15 Queen’s Road Central, Hong Kong.
What is exclusive to the Hong Kong pop-up?
The ESS Tee and Vincent Logo LS Tee were made for the Hong Kong event. The announcement says neither shirt will be sold elsewhere.
What else will be available?
The selection includes everyone clothing such as easy slacks in Loro Piana fabric, plus collaborations with A.PRESSE, adidas Originals, SUICOKE, Erik Schedin and Tomo Nariai. The announcement does not specify which individual products or sizes will be in stock.
Can visitors buy the furniture displayed in the store?
No. The source identifies the Carlton shelving unit by Ettore Sottsass and Progetti Compiuti drawers by Shiro Kuramata as display pieces, and says they are not for sale.
Source: rss
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