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Julie Kegels presented her Spring/Summer 2027 collection, “Apple of the Day,” at Paris Fashion Week after winning the 2026 LVMH Prize. The collection used weighted hems, sagging details and trailing materials to explore gravity and the idea that heaviness can keep people grounded.
Julie Kegels presented “Apple of the Day,” her Spring/Summer 2027 collection, at Paris Fashion Week after winning the 2026 LVMH Prize. The show explored gravity, pressure and emotional weight through clothes that appeared to sag, drag or shed material as models moved, according to Hypebae’s report.
The collection takes its title and starting point from a nightly habit: Kegels eats an apple before bed. In the designer’s framing, the fruit connects an ordinary ritual to the idea of falling, including falling short, coming under pressure, falling into place and falling in love. Hypebae describes “Apple of the Day” as a meditation on feeling heavy, with weight presented as a force that can keep a person grounded rather than simply pull them down.
That idea appeared in the clothes through materials and construction that seemed drawn toward the floor. Nylon tights, denim, jersey and suiting were styled to hang low, while shoulders pulled away from the body and edelweiss embroidery drooped. Dresses were weighted at the hem with tablecloth weights. The report also describes prom dresses collapsing into skirts and sequin bras reduced to their outlines.
Other looks played with material trailing behind the wearer. Kegels used superorganza filled with pigment, sequin debris and beanbag pearls, leaving a trail as models crossed the runway. The pieces made weight visible through movement, as fabrics bent and shifted under added mass. The source does not provide a full look count, show venue or detailed release information.
A New Collection After the LVMH Prize
The show is Kegels’ return to Paris Fashion Week after receiving the 2026 LVMH Prize, placing this collection in the immediate aftermath of a major industry award. The source identifies the win as recent but gives no further detail about the prize ceremony or how the award will affect the label’s plans.
For readers following the designer, “Apple of the Day” offers a clear account of the ideas shaping her SS27 work: gravity, pressure and the things people carry. Instead of treating heaviness only as a burden, the collection’s premise gives it a stabilizing role. The runway presentation communicates that through physical details viewers can see: weighted hems, drooping embroidery and materials that trail along the floor.
The show also connects a private, repeated habit to a broader visual concept. The apple is both the fruit in Kegels’ nightly routine and a reference to the familiar story of Isaac Newton and gravity, as Hypebae notes. That association helps explain the collection’s title and falling imagery; the report does not claim that the collection advances a scientific argument.
From a Nightly Apple to SS27
Hypebae reports that Kegels’ nightly apple-eating ritual supplied the initial idea for “Apple of the Day.” The collection then developed around different meanings of falling. Its title combines the everyday ritual with an image commonly linked to Isaac Newton and gravity, while the garments translate that theme into movement and weight.
The presentation followed Kegels’ win of the 2026 LVMH Prize. The source characterizes the collection as her return to Paris Fashion Week for Spring/Summer 2027, but does not give a complete career timeline or describe earlier collections. A separate showcase by Matières Fécales is mentioned in the original report as another Paris Fashion Week item, not as part of Kegels’ show.
““Apple of the Day””
— Hypebae’s report on the collection
Details Beyond the Runway Report
The available report focuses on the collection’s concept and selected garment details. It does not specify the number of looks, exact show date or venue, nor does it provide pricing, retail availability or delivery dates. It also does not include direct remarks from Kegels beyond the ideas described in the article, so the collection’s premise is conveyed through the reporter’s account.
It remains unclear what comes next for the label following the LVMH Prize win. The source does not outline plans for production, distribution or future presentations, and it gives no information about how the award may change the brand’s operations.
Availability and Future Plans
The immediate next step for readers seeking more information is to consult the brand’s website, which Hypebae points to, although the report does not confirm whether the SS27 pieces are available there. Retail dates and prices were not provided.
Further details about the collection and the label’s plans may emerge through brand updates or later coverage. No additional Kegels presentation or post-prize milestone is identified in the source, so the next confirmed development has not been specified.
Key Questions
What did Julie Kegels present for SS27?
She presented “Apple of the Day”, a Spring/Summer 2027 collection shown at Paris Fashion Week.
What inspired the collection?
Hypebae reports that Kegels’ nightly habit of eating an apple before bed inspired the collection. Its ideas include gravity, pressure and different kinds of falling.
How did the show express weight?
The collection used low-hanging garments, drooping embroidery and hems weighted with tablecloth weights. Some superorganza pieces, filled with pigment, sequin debris and beanbag pearls, left trails as models moved.
What award did Kegels recently win?
She won the 2026 LVMH Prize before returning to Paris Fashion Week for the SS27 presentation, according to Hypebae.
Are the SS27 pieces available to buy?
The report does not give prices, retail dates or availability. It directs readers to the brand’s website for more information but does not confirm a sales listing.
Source: rss
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