TL;DR
Get your wardrobe favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Kim Jones plans to return to designing under his own name, with his first collection scheduled for Fall 2027. The label is expected to span fashion, art and design, with versatile clothing for men and women and production mainly in Japan. Its first store is slated for Hong Kong in October 2027.
Kim Jones plans to return to his own-name label with a first collection scheduled for Fall 2027, nearly 20 years after he closed his original brand. The designer’s return comes after his departures from Dior and Fendi and will give him a platform outside an established fashion house; plans call for work across fashion, art and design.
According to Harper’s Bazaar, Jones intends the fashion line to focus on versatile clothing for men and women, moving beyond traditional category boundaries. Production is planned predominantly in Japan, while leather goods are to be made in Italy. The report says his first store is slated to open in Hong Kong in October 2027, with further stores across Asia and international retail partners expected afterward.
The announcement follows a period in which Jones took on projects outside the major European houses. In 2025, he became creative director of Areal, a high-end urbanwear line under Chinese outerwear company Bosideng. He also launched a collaboration with Aman Essentials, the lifestyle product line associated with the Aman hospitality group. Those projects offer some indication of his continued interest in performancewear and design beyond conventional runway collections, but do not establish what the new label’s aesthetic will be.
Jones first launched a label under his own name in 2003, after graduating from Central Saint Martins, and closed it in 2008 when he moved to Dunhill. He later worked at Louis Vuitton, Dior Men and Fendi. He left Fendi in late 2024 and Dior in early 2025, according to Harper’s Bazaar. The planned 2027 collection would be his first opportunity in years to present a full vision under his own name rather than within a larger house.
A Label Outside the Major Houses
The announcement matters because Jones built much of his reputation by interpreting established luxury houses through contemporary culture. At Louis Vuitton, Dior and Fendi, his work drew on each brand’s history while bringing in references from streetwear, sport, music and art. A label of his own could give him more control over how those interests meet, though the announcement does not yet spell out how the collection will look or how it will be sold.
His return also arrives after collaborations between luxury labels and streetwear designers became a familiar part of fashion. Jones’s 2017 Louis Vuitton collaboration with Supreme was among the high-profile examples that helped bring that exchange to a broad luxury audience. His new project will be watched for whether he revisits those methods or takes a different direction. That is a question about the label’s potential, not a confirmed plan.
The business details point to an international operation from the outset: Japanese production, Italian leather goods, an initial Hong Kong store and anticipated retail partners abroad. For readers, those choices help describe the planned scope of the launch. They do not yet reveal pricing, product availability or whether the label will be positioned as luxury fashion, design-led lifestyle goods, or both.
As an affiliate, we earn on qualifying purchases.
From Central Saint Martins to Fendi
Jones launched his first eponymous label in 2003. Harper’s Bazaar reports that part of his graduate collection at Central Saint Martins was bought by John Galliano. He closed the label five years later to lead Dunhill, then joined Louis Vuitton’s menswear division as style director in 2011.
In March 2018, Dior Men appointed Jones artistic director. He added the role of artistic director at Fendi in September 2020, overseeing couture, ready-to-wear and fur, and succeeded Karl Lagerfeld in that position. He departed Fendi in late 2024 and Dior in early 2025. During his time at the houses, his work included collaborations with Supreme, Stüssy, Yoon Ahn, Daniel Arsham and ERL, among others, according to the report.
Harper’s Bazaar describes Jones as drawing on British culture and uniforms as well as a wider set of global references. His father’s work as a hydrologist took the family around the world, an experience the report says informed his perspective. That background helps explain the range of references associated with his work, but the new label’s own themes have not yet been detailed.
Design and Business Details Pending
The announcement provides a first collection season and broad production and retail plans, but leaves major questions unanswered. No specific collection date, product list, price range, distribution schedule or confirmed store locations beyond Hong Kong were provided in the source report. It is also unclear who will finance or operate the label and whether it will include categories beyond fashion, art and design.
The stated plans should be read as intentions rather than completed milestones. The report does not provide a direct quotation from Jones confirming the details, nor does it indicate whether the launch schedule, store opening or international partnerships have been finalized. The collection’s design direction and the balance between menswear and womenswear remain undisclosed.
The Road to Fall 2027
The next confirmed milestone in the reported plan is the label’s first collection in Fall 2027, followed by a Hong Kong store opening slated for October 2027. Further information on the collection, collaborators, pricing and retail partners will be needed to show how the brand will take shape.
Until those details emerge, Jones’s previous work offers context, not a reliable preview of the new line. The central question is how he will use the independence of an own-name label after years of working within large fashion houses—and whether the proposed international retail plan arrives on schedule.
Key Questions
When is Kim Jones’s first collection for the new label planned?
The first collection is scheduled for Fall 2027, according to Harper’s Bazaar. A specific show or release date has not been reported.
What will the Kim Jones label make?
The report says the fashion component will focus on versatile clothing for men and women, and that the broader project will explore fashion, art and design. Specific products and categories have not been announced.
Where will the label produce its products?
Production is planned predominantly in Japan, with leather goods made in Italy, according to the report.
Where will the first store open?
The first store is slated to open in Hong Kong in October 2027. The report says additional stores across Asia and international retail partners are expected, but does not name other locations.
Why did Jones’s previous roles make this return notable?
Jones led menswear and creative work at Louis Vuitton, Dior and Fendi. A label under his own name would allow him to present work outside those houses, though its design direction has not yet been disclosed.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
