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Chloé has released a festive-season campaign starring Claudia Schiffer, photographed by David Sims and developed under creative director Chemena Kamali. The imagery gives the house’s bohemian signatures a more nocturnal eveningwear mood; the holiday collection is scheduled to be available on Chloé’s website from early November 2026.
Chloé has unveiled a festive-season campaign starring Claudia Schiffer, bringing the supermodel into a nighttime interpretation of the French fashion house’s bohemian style. The campaign was photographed by David Sims under creative director Chemena Kamali, and the accompanying holiday collection is scheduled to appear on Chloé’s website from early November 2026.
The campaign shifts Chloé’s familiar free-spirited, feminine styling toward an evening setting. Its images place Schiffer against a glittering nighttime backdrop and feature rich textures, fluid silhouettes and luminous details, according to the report by Hypebae. The presentation is framed around festive dressing rather than daytime looks, with a mood described by the outlet as intimate and glamorous.
Kamali’s direction gives the campaign a more sensual and mysterious tone while retaining visual elements associated with the house. Hypebae reports that Schiffer’s confidence and presence are central to the imagery. The source identifies Sims as the photographer but does not provide further details about the shoot, the number of campaign images or the specific garments shown.
The holiday collection is due on Chloé’s website in early November 2026. The report does not list product names, prices or a more precise release date. The campaign therefore offers an initial view of the season’s mood, while shoppers will need to wait for the brand’s product pages or further announcements for buying details.
Chloé’s Eveningwear Direction
The campaign signals how Chloé is presenting its festive-season offer under Kamali: not as a departure from its bohemian identity, but as an after-dark variation on it. That approach gives the label a clear seasonal message, linking its familiar fluid shapes and femininity to party dressing through texture, shine and a nighttime setting.
Schiffer’s involvement also gives the campaign a high-profile model at its center. For readers following fashion campaigns, the announcement brings together a recognizable name, an established fashion photographer and the house’s current creative director. It does not, by itself, confirm a broader change in Chloé’s design strategy or provide evidence about the collection’s commercial performance.
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Kamali’s Chloé Campaign
Chemena Kamali is identified in the report as Chloé’s creative director, and the festive campaign presents her interpretation of the label’s bohemian femininity in a more nocturnal setting. Rather than describing a new category or a change in the house’s identity, the source characterizes the work as a different expression of established Chloé signatures.
The report places this campaign within the brand’s holiday-season rollout, with online availability expected from early November 2026. It does not give a launch event date or outline any retail plans beyond the Chloé website. The available information is limited to the campaign’s creative credits, visual direction and planned online timing.
Release Details Still Pending
Several practical details remain unconfirmed in the source report. Chloé has not been quoted directly, and the report does not specify the exact launch date, collection contents, prices or whether the items will be available through other retailers. It also does not identify the individual looks worn by Schiffer.
The campaign’s stated mood and creative approach are described in the report, but there is no accompanying sales forecast, customer response data or measure of how the collection will perform. Further brand information would be needed to confirm those points.
Collection Arrives Online
The next stated milestone is the holiday collection’s expected availability on Chloé’s website from early November 2026. The source does not provide a more precise date, so shoppers and industry readers will need to look for updates from the brand as launch information becomes available.
Product listings or additional campaign material may clarify which pieces are included and what they cost. Until then, the confirmed development is the campaign itself: Schiffer in images by Sims, with Kamali directing a festive-season take on Chloé’s bohemian style.
Key Questions
Who stars in Chloé’s festive-season campaign?
Claudia Schiffer stars in the campaign, which was photographed by David Sims.
Who directed the campaign?
Chloé creative director Chemena Kamali shaped the campaign’s direction. Hypebae quotes her describing the vision as “spontaneous, sensual and a little mysterious.”
When will the holiday collection be available?
The report says the collection is expected on Chloé’s website from early November 2026. It does not provide an exact date.
What does the campaign show?
It presents Chloé’s bohemian signatures in a nighttime, eveningwear mood, with rich textures, fluid silhouettes and luminous details, according to Hypebae.
Are prices and product details confirmed?
No. The available report does not list prices, product names or a full collection breakdown. Those details remain pending further information from Chloé.
Source: hypebae.com
