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Chopova Lowena has released a campaign for its East London Clubhouse, starring Violet Grohl and photographed by Grace Difford. The campaign features the brand’s first retail space and an exclusive collection of Clubhouse merchandise; the store also offers a service for customers to customize skirts.
Chopova Lowena has released a campaign for its East London Clubhouse, starring Violet Grohl and photographed by Grace Difford. The images present the label’s first retail space and its exclusive merchandise, giving customers a closer look at the store opened in August.
The campaign is centered on the Clubhouse at 84 Teesdale Street, a space the brand describes as a meeting place for its community. The store combines custom furniture and vintage curiosities with details drawn from the label’s design world. The campaign’s stated focus is the “world of the Chopova Lowena girl and her ever-growing community,” rather than a single new clothing line.
At the center of the Clubhouse collection is Petal, the brand’s mascot. The exclusive range includes striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps. The items apply the label’s mix of folklore, sportswear and subculture to everyday merchandise; the source report does not provide prices or a full product release schedule.
The store also has a custom Skirt Bar, where visitors can design a Chopova Lowena skirt using deadstock, vintage Bulgarian and new textiles. The report says recycled materials and traditional techniques remain part of the brand’s approach. It does not provide figures on the materials used or describe how the custom service is priced or booked.
A Campaign for the East London Store
The campaign gives the brand a way to promote its first retail location through both its visual identity and products made specifically for the space. For shoppers, that makes the Clubhouse more than a place to view the label’s collections: it also offers exclusive merchandise and an opportunity to customize a skirt in person.
The Skirt Bar connects the store experience to Chopova Lowena’s stated interest in craft and material reuse, since customers can choose from deadstock and vintage Bulgarian textiles alongside new fabrics. The source report frames the Clubhouse as a community hub, though it does not give attendance figures or other measures of its reach. The campaign’s practical impact will depend in part on the availability and terms of the products and customization service, details that have not been supplied.
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The Clubhouse Opened in August
The November campaign follows the Clubhouse’s opening in August 2026. The space is the label’s first retail location, according to the source report, and its design brings together custom furnishings and vintage objects. That makes the store itself a central part of the campaign’s subject, not simply a backdrop for Grohl’s appearance.
Chopova Lowena is associated with a blend of folkloric references, sportswear and subcultural influences. The Clubhouse collection extends those themes into accessories and casual pieces, while the Skirt Bar offers a made-to-order creative activity built around different textiles. The campaign was reported by Hypebae in November 2026. The provided material does not include statements from Grohl, Difford or the designers, so their individual perspectives on the shoot and store are not available.
Product and Store Details Unreported
The available report does not state when or where the campaign will be available beyond describing it as released, nor does it provide product prices, stock levels or any end date for the collection. It also does not say whether every listed Clubhouse item can be bought online or only at the London store.
Details of the Skirt Bar service remain limited: the report does not specify the cost, appointment process, garment turnaround or range of customization options. It also gives no further information about campaign activity beyond the images featuring Grohl and photographed by Difford. No comments from the people involved are included in the source material.
How Shoppers Can Follow Up
Readers interested in the campaign or Clubhouse merchandise can check Chopova Lowena’s website, which the source report points to for more information. Those seeking the in-store experience can visit the address provided, 84 Teesdale Street, but current opening hours, stock and Skirt Bar arrangements should be confirmed with the brand before making plans.
The next details to watch for are whether the brand publishes prices, online availability and customization guidance for the collection. The source material does not announce a further campaign event or a subsequent launch date, so no additional milestone has been confirmed.
Key Questions
Who stars in Chopova Lowena’s Clubhouse campaign?
Violet Grohl stars in the campaign, which was photographed by Grace Difford.
Where is the Chopova Lowena Clubhouse?
The Clubhouse is at 84 Teesdale Street in East London. The source report does not list current opening hours.
What is included in the Clubhouse collection?
The exclusive collection includes striped T-shirts, camouflage bandanas, stickers, socks, boyshorts and caps, featuring Petal, the brand’s mascot.
Can customers make a custom Chopova Lowena skirt?
Yes. The store’s Skirt Bar lets visitors design a skirt using deadstock, vintage Bulgarian and new textiles. Pricing and booking details were not included in the report.
Is the collection available online?
The report directs readers to the brand’s website for more information, but it does not confirm which items are available online or provide prices and stock details.
Source: hypebae.com
