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Salomon has named Blackpink singer and global ambassador Jisoo the face of its fall/winter 2026 “In the Open” campaign, its first global campaign with her since she became an ambassador earlier this year. The collection features three footwear styles and is scheduled to launch globally on October 7 at salomon.com.
Salomon has tapped Blackpink singer Jisoo, a global ambassador for the brand, to front its fall/winter 2026 “In the Open” campaign, the first global campaign featuring her since she became an ambassador earlier this year. The campaign showcases three footwear styles designed for winter conditions, with the capsule scheduled to launch globally on October 7 at salomon.com.
The campaign was photographed in South Korea, according to ELLE’s exclusive first look. Its images place Jisoo between a grassy landscape and a hazy city skyline, reflecting Salomon’s presentation of the collection as suited to both outdoor settings and everyday urban wear. The brand frames the images around a meeting point between performance and fashion.
The three shoes in the capsule are the XT-6 Protective, the XT-Whisper Gore-Tex and the XT-4 OG Gore-Tex. ELLE describes them as winter-focused silhouettes; the source material does not provide technical specifications, colorways, prices or details about which markets will carry each style.
Jisoo said in a statement that she prefers light, comfortable movement in her daily life and sees Salomon footwear as comfortable across different weather and environments. She also cited its versatility for everyday wear and outdoor activities. Those comments reflect her own view of the shoes, rather than independent performance testing.
Salomon Links City Style With Winter Gear
The campaign puts a high-profile global ambassador behind a collection that Salomon presents at the intersection of technical outdoor footwear and fashion. Jisoo’s role gives the launch a prominent celebrity face, while the three featured models keep the focus on the brand’s footwear range as colder weather approaches.
For shoppers, the announcement provides a launch date and identifies the styles in the capsule. It does not yet establish what the shoes will cost, how they will perform in specific conditions or whether all three will be available in every market. Those details will matter to customers weighing fashion appeal against practical winter use.
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Jisoo’s First Global Campaign
ELLE reports that this is Jisoo’s first global campaign for Salomon since she became a global ambassador earlier in 2026. The collaboration extends an existing brand relationship rather than introducing her as a new ambassador.
The campaign’s setting also draws on Jisoo’s connection to Seoul. In a separate interview with Interview cited by ELLE, she described enjoying restaurants, small cafés and listening to music in the city, as well as spending time doing nothing. That earlier interview offers personal context for the South Korea shoot; it is not a statement about the campaign or the footwear.
“I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment.”
— Jisoo, in a statement to Salomon
Prices and Product Details Pending
The source material does not state prices, color options, technical specifications or retailer availability for the XT-6 Protective, XT-Whisper Gore-Tex or XT-4 OG Gore-Tex. It also does not say whether the three styles will launch in every market on October 7 or whether additional campaign assets will be released before then.
Salomon’s campaign presents the shoes as appropriate for winter conditions, but the material provided does not include independent testing or specific claims about waterproofing, temperature range or traction. Jisoo’s comments describe her personal experience and preference.
Global Release Set for October 7
Salomon’s “In the Open” capsule is scheduled to launch globally on October 7, 2026, at salomon.com. The source report does not identify another confirmed milestone before launch. Product pricing, regional availability and further details about the three models may become clearer when the collection goes on sale.
Key Questions
What is Jisoo’s new Salomon campaign?
Jisoo fronts Salomon’s fall/winter 2026 “In the Open” campaign. ELLE reports it is her first global campaign for the brand since she became a global ambassador earlier in 2026.
Which shoes are featured?
The capsule includes the XT-6 Protective, XT-Whisper Gore-Tex and XT-4 OG Gore-Tex.
When does the collection launch?
The global launch is scheduled for October 7, 2026, at salomon.com, according to the source report.
Where was the campaign photographed?
The campaign was shot in South Korea. Its setting pairs a grassy landscape with a hazy city skyline.
How much will the shoes cost?
The source report does not give prices or detailed regional availability. Those details have not been confirmed in the material provided.
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