TL;DR
Get your wardrobe favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Mattel has released a Barbie Signature collectible doll of Serena Williams, styled after her on-court look at the 2005 Australian Open. The launch also includes a Barbie Dream Gap Project donation to Mrs. Rina’s House of Blessings in Florida; the donation amount was not disclosed in the report.
Mattel has released a Barbie Signature collectible doll of Serena Williams, drawing on the tennis champion’s look at the 2005 Australian Open. The launch adds the 23-time Grand Slam singles champion to Barbie’s athlete roster and includes a charitable donation through the Barbie Dream Gap Project to a youth organization in Martin County, Florida.
The doll is styled to recall Williams’ appearance at the 2005 Australian Open, where she won her seventh singles title. Its outfit includes a neon green and white cutout crop top with mesh details, a pleated white tennis skirt, white sweatbands, knee-high socks and sneakers. The collectible also comes with a tennis racket and ball.
According to the report, the doll is available now on the Mattel Creations website and at select retailers. The release follows a separate, one-of-a-kind Williams Role Model doll introduced earlier in 2026. The report does not provide a price, a production quantity or details about how long the collectible will be on sale.
As part of the launch, the Barbie Dream Gap Project is donating to Mrs. Rina’s House of Blessings, which supports education and leadership initiatives for young people in Martin County, Florida. The report does not state the donation amount or describe specific programs the funds will support.
A Tennis Champion Joins Barbie
The release connects a collectible toy with Williams’ record-setting tennis career and a stated aim of encouraging girls to see leadership and achievement as possibilities. The company’s choice to recreate a specific match-era outfit also ties the doll to a defined moment in her sporting history, rather than presenting it as a general likeness.
Williams is joining her sister, Venus Williams, on Barbie’s athlete roster, according to the report. That representation may matter to fans and collectors, while the donation gives the launch a community component. The source describes the donation’s intended focus as education and leadership, but does not offer details that would allow its scale or impact to be evaluated.
Serena Williams Barbie collectible doll
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
From Role Model Doll to Collectible
The new Barbie Signature release follows a one-of-a-kind Role Model doll of Williams earlier in 2026. The two releases are described as separate: the earlier doll was a one-off, while the new product is a collectible available through Mattel Creations and select retailers.
The design refers to Williams’ 2005 Australian Open victory, when she secured her seventh singles title. The report places the launch just before International Day of the Girl and frames it as part of Barbie’s effort to promote girls’ leadership. That framing is the company’s stated purpose; the report does not provide independent evidence measuring the campaign’s effects.
“The Barbie Signature model comes outfitted in a neon green and white cutout crop top featuring delicate mesh details, paired with a pleated white tennis skirt.”
— Hypebae, reporting on the launch
Price and Donation Details
The report does not specify the doll’s price, production run or availability period, and it does not say whether retailers will carry identical stock. It also gives no amount for the donation to Mrs. Rina’s House of Blessings or a timeline for the supported education and leadership initiatives.
The available information comes from the launch report and statements it attributes to the release. It does not independently verify the donation or set out how its impact will be assessed. No further product or charitable-program details are provided.
Where to Find the Doll
Customers can check the Mattel Creations website and select retailers, which the report lists as current purchase options. Availability may differ by retailer; the source does not give inventory figures or a restock schedule.
Further information that readers may look for includes pricing, stock and shipping details, along with the donation amount and the youth programs it will support. The report does not identify a later announcement date or another scheduled event tied to the release.
Key Questions
What is new about Serena Williams and Barbie?
Mattel has released a Barbie Signature collectible doll of Williams, adding her to the brand’s athlete roster.
What is the doll wearing?
The doll wears a neon green and white top, a pleated white tennis skirt, sweatbands, knee-high socks and sneakers. It also includes a racket and ball.
What is the doll’s design based on?
The look pays tribute to Williams’ appearance at the 2005 Australian Open, where she won her seventh singles title.
Where can the doll be purchased?
The report says it is available now through Mattel Creations and select retailers. It does not give a price or retailer inventory information.
What charitable effort is connected to the release?
The Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida, for education and leadership initiatives for local youth. The amount was not reported.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
